Services

 

  • Every great beverage starts with a bold idea. Whether you're exploring whitespace, responding to shifting consumer tastes, or reinventing a legacy product, this is where your journey begins.

    At this stage, I help you define what’s next—transforming ideas, insights, and instincts into product concepts with real market potential. With years of experience creating award-winning beverages across categories, I bring a mix of strategic vision and technical know-how to guide early-stage thinking into something tangible.

    Here’s how I can help you dream it:

    • Category & Trend Mapping – I identify whitespace opportunities and emerging trends across alcohol, non-alc, and cannabis to help you stake a claim where the market is headed.

    • Consumer Insight Translation – I take data and observations and turn them into actionable product directions based on real consumer motivation.

    • Concept Development – From flavor-first ideas to experiential platforms, I create concepts that are unique, scalable, and rooted in brand purpose.

    • Strategic Positioning – I help you define what your product is, who it’s for, and how it stands out—before the first drop is poured.

    • Innovation Roadmapping – I’ll help you think beyond one launch and build a pipeline of ideas that sustain excitement and growth.

    This is more than a brainstorm—it's a blueprint. With a track record of launching standout products and building innovation systems from the ground up, I’ll help you imagine the future of your brand—and set the foundation to make it real.

    Let’s start building what’s next.

  • Build It

    Once the idea is clear, it’s time to bring it to life. In the Build It phase, I take your concept and translate it into a functional, tested, and scalable formula—ready for real-world production.

    This is where creative thinking meets technical execution. With deep knowledge of ingredients, processes, and product development, I’ll guide your project through formulation, testing, and iteration—ensuring it delivers on both flavor and feasibility. Whether you're creating a complex functional beverage, a cannabis-infused SKU, or a premium alcohol product, I’ve got the tools and experience to make it work.

    Here's what I offer at this stage:

    • Recipe Formulation & Optimization – I create full product formulas, selecting ingredients for flavor, function, cost, and stability—while staying true to your brand vision.

    • Shelf Life & Stability Testing – I run microbiological and physical stability assessments to ensure your product meets safety and quality standards.

    • Process Development – From fermentation to filtration, pasteurization to extraction, I help define the production method that fits your product and your scale.

    • Packaging Compatibility – I ensure that your liquid works seamlessly with the right container, closure, and processing approach.

    • Regulatory Guidance – I navigate global and local compliance issues so your product can launch smoothly in its target markets.

    • Pilot Trials & Scale-Up Strategy – I support pilot runs, troubleshoot in real time, and help embed your product into co-man or in-house production lines.

    I work out of a partner flavor house’s R&D lab, which means I can move fast—developing, testing, and refining in real time. You won’t get decks and delays. You’ll get formulas, feasibility, and a clear path to production.

    You’ve imagined it—now let’s build it right.

  • You’ve launched. Now it’s time to grow.

    In the Grow It phase, I help brands evolve beyond the first product—by expanding innovation pipelines, optimizing performance, and setting up systems that support sustainable growth. Whether you're scaling production, extending your line, or reworking a product to meet shifting consumer expectations, I bring the technical depth and strategic clarity to make sure your next move is a smart one.

    I don’t just help you make more—I help you make it better, faster, and with purpose.

    Here’s how I support growth:

    • Line Extensions & Portfolio Planning – I identify smart opportunities for new SKUs, seasonal releases, or format changes that deepen your brand’s relevance.

    • Cost of Goods Optimization – I assess and refine formulations and processes to improve margins without sacrificing quality or brand intent.

    • Production Troubleshooting – I audit processes, ingredients, and partner facilities to solve in-market issues and improve operational consistency.

    • Innovation Pipeline Development – I help you think long-term, building a roadmap of ready-to-develop ideas that support sustained relevance and growth.

    • Team Coaching & Capability Building – I mentor internal R&D, ops, or innovation teams to strengthen your ability to scale with confidence.

    • Cross-Category Expansion – I help translate your brand’s flavor signatures and identity into adjacent categories like food, cannabis, or functional wellness.

    My approach is hands-on and collaborative—I become an extension of your team, bringing more than a deca of product experience and a deep understanding of what growth actually requires on the ground.

    Growth isn’t just about making more. It’s about making what’s next—smarter, stronger, and more aligned with your brand’s future.

 

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