How I Help My Clients
With a career built on pushing the boundaries of beverage innovation, I specialize in developing, optimizing, and launching cutting-edge alcoholic, non-alcoholic, and cannabis-infused drinks. From leading award-winning cider programs to consulting across the beverage industry, I’ve helped brands create category-defining products that capture market attention.
I combine deep technical expertise in recipe formulation, process development, and quality assurance with a strategic understanding of consumer trends, regulatory landscapes, and supply chain efficiencies. My ability to translate insights into actionable R&D strategies allows brands to scale breakthrough ideas into commercially successful beverages.
What I do
I offer end-to-end support for beverage innovation—from idea to launch and beyond. Whether you're building something from scratch or optimizing what you already have, I bring deep technical expertise, creative thinking, and hands-on experience across alcohol, non-alcoholic, and cannabis-infused products.
Dream It
Turn whitespace into opportunity.
I help you define the big idea with strategic insight and creative direction grounded in category expertise.
Services include:
Trend & category mapping
Consumer insight translation
Concept & brand platform development
Strategic positioning & product storytelling
Innovation pipeline planning
Build It
Turn concept into product.
I lead formulation, testing, and technical development—getting your product ready for real-world production.
Services include:
Recipe formulation & ingredient selection
Microbiological & physical shelf life testing
Process development (fermentation, distillation, extraction, etc.)
Packaging compatibility & regulatory guidance
Pilot runs & co-man/factory support
Grow It
Turn success into scale.
I help you refine, expand, and evolve—so you’re not just keeping up, you’re staying ahead.
Services include:
Line extensions & portfolio strategy
COGS optimization & production troubleshooting
Innovation pipeline development
Team coaching & R&D mentoring
Cross-category expansion (cannabis, food, wellness)
How I Work
I’m a one-person consultancy—hands-on, fast-moving, and flexible. I work out of a partner flavor house’s R&D lab to get real samples into your hands quickly. You won’t get layers of process—you’ll get deep expertise, honest collaboration, and real results.
